The luxury hotel celebrates the blogging world with a multimedia collaborative experience for New York Fashion Week.

After joining the ranks of the fashion elite last season, Tumblr has yet again decided to dive into the bustling world of New York Fashion Week. However, this time around their partners in crime are the ever prestigious Council of Fashion Designers of America (CFDA) and the conveniently close-to-Lincoln-Center-situated Hudson Hotel. The hotel will not only be playing host to Tumblr’s roster of fashion bloggers, but will also act as a hub and ‘one-stop shop’ for those searching for emerging talent on the fashion scene. As part of the collaboration with CFDA’s {FASHION INCUBATOR} program, comes the curated pop-up  space Semi-Automatic — open for the entirety of Fashion Week and complete with vending machines located in the lobby of Hudson Hotel stocked with a variety of products and Fashion Week essentials. Some of the designers participating in the pop-up include Alice Ritter, Gemma Redux, Grey Ant, Jolibe, Public School, Ruby Kobo, and Sang A.

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