IKEA Trials MÄNLAND, A Male Crèche With TV & Games
The male-only area launched to celebrate Father's Day in Australia.
IKEA launched MÄNLAND at its Homebush Bay Drive store in Australia over the weekend. The male creche was trialled for four days to give men a place to relax if they weren’t keen on walking round the store.
Their shopping partner could check them in for 30 minutes, receiving a buzzer to remind them to retrieve them when the time was up. Men could then enjoy themselves with the table football, arcade games, Xbox console, pinball machines, non-stop sports on TV, free hotdogs and non-alcoholic drinks available. Jude Leon, IKEA’s PR Manager, said: