Sky partnered with Sainsbury's to highlight it's iPad sports service Sky Go.

Supermarket chain Sainsbury’s has trialled a new shopping cart with a tilting iPad holder and speakers in a branch in West London, England. In a partnership with Sky (to highlight its online service) the carts allow customers to stream the latest sports action and news via the Sky Go iPad app.

The front of the carts are fitted with sensors, which let off a warning beep if an engrossed shopper is close to bumping into something. The onboard battery has a self-charging solar panel to ensure that the iPads never run out of power.

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