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Is Bloomberg Businessweek+ The Perfect Digital Magazine? [Headlines]

Advertising

Based on its content, design, and business model, the weekly magazine available from the iPad app works.

Amelia Riley Swan
  • 27 september 2011

Do encapsulated digital editions make sense? Is the notion of having a “news container”, similar to a newspaper or magazine, a relic of the past or is it still associated with quality journalism? In an era of instant information, is it worth proposing a self-contained, stop-motion shot of the news cycle?

For some, the reflexive answer involves market research, reader samplings and the like. I don’t think so. I’d rather abide by one of Steve Jobs’s sayings: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” Guardian

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