Is Foursquare Struggling To Crack Europe?
Feedback from the PurpleList suggests that the social app is finding it difficult to scale outside the US.
On our recent trip to Europe, the PSFK team tried checking in at several hotspots using the Foursquare application – and we were surprised about the absence of other users on the network. Even in media-savvy locations such as the West End and Shoreditch locations of Soho House, no one else seemed to be checking in. We contacted Foursquare’s PR people about number of users in the UK and although they said that 40% of their 10 million sign-ups were outside the USA, they declined to give us a breakdown of users by market. Intrigued, we checked our expert network, the PurpleList, for further insights: