The case for cutting meat consumption has never been more compelling. Yet we remain stubbornly addicted to big protein hits in animal form. Could that be about to change?
If you share the typical British appetite, you will have worked your way through more than 1.5kg of meat this week as part of your annual 80kg quota of flesh-eating. That leaves you behind your typical American counterpart – working his or her way to 125kg a year – but still near the top of the international league of carnivores.
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