Jimmy Choo Aims For 50 New Chinese Stores By 2016 [Headlines]

Jimmy Choo Aims For 50 New Chinese Stores By 2016 [Headlines]

The British shoe brand is seeking to open stores in China to take advantage of the country's recent demand for luxury goods.

Amelia Riley Swan
  • 29 september 2011

Tamara Mellon, founder and chief creative officer of the fashionable company, said her target to open 10 stores a year was “conservative” and reflected the dawning of a new awareness about fashion in China.

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