Hear Joe Gebbia, the co-founder of Airbnb talk about how the idea to list and book spaces around the world started with an idea that was jotted in a Moleskine notebook.

Airbnb, the website where people can list or book any space from a couch to a castle for an overnight stay, is an idea that began in a Moleskine notebook. In this video from the PSFK NYC Conference in April 2011, co-founder Joe Gebbia, talks about how he started from renting an air mattress in his San Francisco apartment to renting a variety of spaces in over 182 countries around the world. In light of the recent troubles and

In this video, Joe explains:

How casually-jotted down ideas in their Moleskine notebooks have provided most of the company’s structure and creative solutions The personal experiences of participating in the Airbnb marketplace that aided in troubleshooting and developing the business Why timing when launching a new community or facet to an already existing business is important How to harness seemingly unrelated ideas in order to reinvigorate a business stuck in the ‘trough of sorrow’

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