A new range of shampoo and conditioners use beer as the key ingredient to having shiny, healthy hair.

A small town in New Carolina, USA is now using their beer brew mix into high-quality shampoo and conditioner for luscious, shiny hair. The company Broo was started by the couple Sarah and Brad Pearsall who wanted to create eco-friendly hair products by using natural products. After doing some careful research, they found that beer has properties for healthy looking hair, including natural B Vitamins, proteins, minerals and silicon.

Broo’s hair products use local handcrafted pale ale from Highland Brewing in Asheville, NC. They are sulfate-free and are gentle to the scalp with no harsh chemicals. Currently, you can purchase Broo shampoo and conditioners online via Amazon.

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