Kellogg’s Fruit Loops Threatens Non-Profit Over Toucan Logo [Headlines]

Kellogg’s Fruit Loops Threatens Non-Profit Over Toucan Logo [Headlines]
Advertising

Cereal maker Kellogg's is threatening to sue the Maya Archaeology Initiative over their toucan logo, claiming to own the bird in all images and logos.

Amelia Riley Swan
  • 13 september 2011

To the right is Toucan Sam, the brightly-plumaged mascot of Kellogg’s Froot Loops.

After the jump, the logo of the Maya Archaeology Initiative, a non-profit organization intended to preserve Maya ruins in northern Guatemala.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.