Kellogg’s Fruit Loops Threatens Non-Profit Over Toucan Logo [Headlines]
Cereal maker Kellogg's is threatening to sue the Maya Archaeology Initiative over their toucan logo, claiming to own the bird in all images and logos.
To the right is Toucan Sam, the brightly-plumaged mascot of Kellogg’s Froot Loops.
After the jump, the logo of the Maya Archaeology Initiative, a non-profit organization intended to preserve Maya ruins in northern Guatemala.
The Maya Archaeology Initiative is a San Francisco-based non-profit whose goals are to have several sites declared protected and to preserve the Maya ruins of northern Guatemala for future generations of Guatemalans. Notice that they do not sell cereal, toucan meat, or really any food at all. They do sell apparel with their logo, which is apparently the bone of contention; Kellogg’s claims to own the toucan in all images and logos.