Land Rover Highlights Humanitarian and Conservation Needs With DC100 Concepts [Pics]

Land Rover Highlights Humanitarian and Conservation Needs With DC100 Concepts [Pics]
Design

A unique group of Land Rover 'super users' influence the design direction of the forthcoming Defender model.

Dave Pinter, PSFK
  • 20 september 2011

Prior to the opening of the 2011 Frankfurt Auto Show, we gave you a sneak peek at the new Defender concept that Land Rover was preparing to debut at the show. We were pretty surprised when not one, but two versions of the potential new Defender, called the DC100 and the DC100 Sport. Many consider classic Defender models to be the ultimate expression of utility first, go anywhere vehicles. The DC100 concepts show Land Rover’s consideration in moving the Defender in a technology and sustainability driven direction. A unique way they are highlighting new capabilities and features of the vehicles is through partnerships with disaster relief and environmental agency partners.

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