Luxury Hotels’ New Ad Campaigns Market Memories
The Ritz-Carlton and the Orient-Express have new campaigns which place value in experiences rather than material possessions.
To reflect the current economic climate, luxury hotels are adapting their advertising campaigns to place more importance in the memories that great holidays leave you with, rather than all of the products and services you can buy.
Both the Ritz-Carlton Hotels and Orient-Express Hotels are choosing this route for their new campaigns starting in the next couple of weeks. Ritz-Carlton’s theme is ‘Let us stay with you,’ while Orient-Express has gone with ‘Embark on a journey like no other.’