The department store aims to become more involved in content production and digital entertainment.

Macy’s has partnered with Alloy Entertainment (the producers of The Vampire Diaries) to create a new web series called Wendy. Launching on September 15th, this is a modern-day take on the classic Peter Pan story, set in L.A. The six-part series stars Tyler Blackburn (Pretty Little Liars) and Meaghan Martin (Disney Channel’s Camp Rock). Department store Macy’s is heading the series in return for some product placement and brand promotion. The main characters will be wearing Macy's clothes in each episode and there will be pre-roll ads and a “brought-to-you-by” message.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in