Mashable Expanding Its Coverage [Headlines]


The technology and social media news website has expanded to include entertainment, US, and world news.

Amelia Riley Swan
  • 15 september 2011

Mashable, the popular Web site for information about technology and social media, said Tuesday that it was expanding coverage to include new sections for entertainment, United States news and world news, and that it was hiring a veteran technology editor to oversee all editorial content.

Lance Ulanoff, 47, the former editor of and senior vice president of content for Ziff Davis Web sites, will run day to day coverage at Mashable. He will work closely with Adam Ostrow, the current editor, who is moving into the position of executive editor, where he will continue to lead editorial strategy, Pete Cashmore, the s chief executive and founder, said in announcing the changes.

“We want to explain to people how digital media is changing everything,” said Mr. Cashmore, who started Mashable as a blog in 2005, when he was 19, gathering links to stories about digital innovation and social networking.

Mashable is now one of the largest and most influential online sites for social media and technology news, with 15 million unique visitors monthly. Its growth has been spurred by the estimated four million people who use social media to follow Mashable’s content and share it with their personal networks on Twitter, Facebook, Tumblr and other social sites.

The site’s redesigned homepage, unveiled today, features tabs for the new sections alongside the existing content channels for social media, technology and business. Media Decoder

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