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Mercedes-Benz Hoping To Revive Smart Cars With New TV Ads [Headlines]

Mercedes-Benz Hoping To Revive Smart Cars With New TV Ads [Headlines]
Luxury

The car distributor is set to launch the first television ad campaign for the tiny autos in the US since the brand was launched.

Amelia Riley Swan
  • 19 september 2011

In 2008, the future looked bright for the Smart brand in the Untied States. Gas prices had climbed to record levels, so then-distributor Penske Automotive had no trouble in selling 25,000 Smart Fortwos in the car’s first official U.S.-market year.

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