The online streaming and DVD rental service will now have two separate branches that focus on each side of the business individually.

After recent price increases and a limitation on simultaneous movie streaming sent Netflix customers into a rage, the movie rental service’s stockholders followed suit as the once high-flying stock tumbled down to $155 a share from over $300 a few months ago, making it the worst-performing stock on the S&P 500 last week.

Co-Founder and CEO Reed Hastings issued an apology and explanation in a company blog post this morning. Citing the fear that Netflix wouldn’t succeed in making the leap from DVD rental to streaming, Hastings explained why Netflix moved quickly and aggressively:

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