Netflix CEO Apologizes, Renames DVD Service ‘Qwikster’

Netflix CEO Apologizes, Renames DVD Service ‘Qwikster’

The online streaming and DVD rental service will now have two separate branches that focus on each side of the business individually.

Nestor Bailly, PSFK
  • 19 september 2011

After recent price increases and a limitation on simultaneous movie streaming sent Netflix customers into a rage, the movie rental service’s stockholders followed suit as the once high-flying stock tumbled down to $155 a share from over $300 a few months ago, making it the worst-performing stock on the S&P 500 last week.

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