Limited-edition cans designed by Turner Duckworth have hit the shelves in America.

Diet Coke used Twitter to announce the official launch of it’s new can design, available now at Target stores in the U.S. This limited-edition look for fall 2011 was created by San Francisco-based design firm Turner Duckworth.

The aluminum background now features a large graphic magnifying the section of the classic Diet Coke logo with the ‘D’ and the ‘k’. It’s a bold statement for a brand that doesn’t have to feature the entirety of its logo in order to be recognized.

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