New Season Of Top Chef Will Include Digital Webisodes

New Season Of Top Chef Will Include Digital Webisodes
technology

Toyota sponsors the transmedia campaign to give fans an enhanced viewing experience.

Emma Hutchings
  • 21 september 2011

For the ninth season of Bravo’s culinary franchise Top Chef, transmedia broadcasts sponsored exclusively by Toyota will allow viewers to follow the storylines across multiple platforms. As well as the TV show, original digital content in the form of webisodes will be available on mobile, web and tablets. This wide-reaching promotional strategy is designed to drive viewers to engage and experiment with a new form of content storytelling.

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