The "anti-Facebook" is aiming for a social media revolution as it tries to attract those fed up with privacy issues and re-designs.

Unthink is taking a manifesto-driven approach to building a social network, hoping to draw people annoyed by Facebook and Google+ to a site that will treat their data better.

Those who join Unthink are known as “owners”, not users. The domain serves only as facilitator and features a business model structured around a win-for-all business logic. People are promised transparency in how the site makes money and assured it will never seek to profit by exploiting them. There are also no ads on owners' accounts.

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