The site is similar to Twitter but you can choose which subjects you want to read about.

The NYC-based start-up Subjot has recently launched to the public, bringing an alternative to Twitter for those who want to filter out all of the irrelevant comments they're not interested in. Created by husband-and-wife team Chris and Becky Carella, the site lets users label their comments or ‘Jots' under a certain subject. Then, they can select a subject next to someone’s name to only see Jots labeled as that subject. Once you've signed up, you can connect with Facebook and Twitter to view a list of friends already on Subjot and the subjects they Jot about the most. The site is useful for connecting with people you’re interested in and viewing only the subjects that you want to hear about.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in