Japanese brand opens up a museum to pay tribute to a product that is also a cultural artefact.

Nissin Foods has opened a new museum in Yokohama celebrating Japan’s craft and industry of noodle making. Visitors can create their own varieties at the ‘My Cup Noodle Factory’ and get a peek into corporate practices as well. The museum also showcases Nissin’s package designs available in different locations around the world and it occupies a floor space of 10,000 square metres (107,600 square feet). Take a look at the video below:

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This gesture of creating a cultural institution around a product is similar to other brands who have created immersive spaces so their contribution to the industry can be recognized. Its strategic objectives are comparable to the BMW museum in Germany or the new museum LVMH is about to open. These landmark locations also serve as a nod towards transparency, as many of them expose the industrial processes and practices of the respective company.

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