Designer Norma Kamali To Reinvent Retail in 3D

Designer Norma Kamali To Reinvent Retail in 3D
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The designer creates a new multimedia shopping experience as well as a live streamed, interactive fashion show.

Laura Feinstein
  • 14 september 2011

As a designer, Norma Kamali has always pushed the boundaries of artistic expression. From creating trends like the sleeping bag coat, the high heeled sneaker, clothing made from parachutes, and collector-worthy swimwear, Kamali’s motto has always been ‘Stay true to who you are and reinvent to be relevant.’ In the spirit of trying new things, this September 15th Kamali will offer up normakamali3d.com, as a place where viewers can see the Norma Kamali Spring 2012 Collection through Norma’s signature cat-eye shaped 3D glasses. If you’d like to play along at home, fans can receive a free pair of the custom designed 3D specs by signing up on the site or Kamali’s Facebook page (facebook.com/normakamali). Adjoining film and video shopping pages can also be viewed in 2D or in higher resolution 3D by selecting various options on the YouTube player.

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