Planners & Strategists: PSFK SF – What's In It For You?
Agency and client-side planners and strategists are at the heart of our audience and will probably get the most out of PSFK CONFERENCE SAN FRANCISCO.
As many of you know, planners and strategists are at the heart of our audience and will probably get the most out of our all day conference on October 6th in Japan Town. There's a lot of lateral inspiration folks can use – but of particular interest to planners would be talks by:
– Rob Schuham and John Bielenberg will cover the evolution of the COMMON brand and their work with Alex Bogusky on it – Chris Riley, planning guru from Apple & Weiden+Kennedy, will talk about his observations on the community power of social media from his travels across Asia and the US – ex-planner Eric Ryan will describe the 7 key obsessions he had to help grow the start up he had to the major business of today (Method) – Erik Joule will talk about applying a sustainability strategy within a lifestyle brand (Levi's) – Joe Fernandez will talk about Klout and how it is becoming a major way for brands to understand and use the brand-influence of key groups customers – …and there will be a great panel where we will discuss how app makers and brands can connect to make strategic partnerships