A pop-up outdoor cinema allows users to plug in their mobile phones to stream online content onto a projected screen.

The outdoor YouTube Theater allows users to plug in their smartphone to screen internet videos. The small pop-up cinema is minimalistic, constructed  mainly from galvanised-steel fence pipes, which allows it to be easily set up within a day. Anyone wishing to stream their video can simply plug in their smartphone into a receiver, which then projects the picture on a large display screen.

The YouTube Theater is created by Aaron James and was originally installed as a temporary construction on the Cranbrook Academy of Art campus. Now, it's become a permanent fixture on the site of an old garage in Detroit. James explains that the concept:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in