PSFK Conference Preview: Wieden + Kennedy Experts To Discuss Creative Business
In anticipation of their talk at the upcoming PSFK CONFERENCE SAN FRANCISCO 2011, we take a look at two Wieden + Kennedy speakers' previous talks at PSFK conferences.
As the PSFK CONFERENCE SAN FRANCISCO 2011 rapidly approaches, we are taking a look back at previous speakers returning this year to share their insights and observations. Experts in creative advertising, Dan Hon, and Nick Barham of Wieden + Kennedy will be talking about the challenges of their industry and what kind of future creative businesses can look forward to and help to shape.
We’d like to talk about the changes and challenges that creative businesses currently face. Especially some of the difficulties. It feels like a time when a huge number of approaches are being tried out, but that no-one is *winning*. We’ll talk about why we think this is, and also about some of the things that we’re trying at WK.