Apple's ex-Head of Planning previews his thoughts on the power of social media and the future of traditional media.

Chris Riley will be one of the speakers at our upcoming PSFK CONFERENCE SF 2011. Chris, founder of Studioriley, was head of strategic planning at Wieden + Kennedy, the global ad agency known for its creative focus, between 1990 and 2005. After that, he moved on to be strategic planning director in Apple’s graphic design and marketing communication group until 2010. Between W+K and Apple, he established Studioriley as a place to develop innovative and culturally provocative communication strategies. In anticipation of his talk on the impact of social media at tge PSFK CONFERENCE SAN FRANCISCO, we bring you a few thoughts from Chris:

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