PSFK Conference Speaker Interview: Joe Fernandez
Founder and CEO of Klout shares his insights on online influence, how you can impact your network and why, in our current mobile age, this is so important.
Joe Fernandez will be one of the speakers at our upcoming PSFK CONFERENCE SAN FRANCISCO on October 6. Joe is the founder and CEO of Klout, a platform that measures online influence and the impact users have on their friends and followers. Fascinated by the way individuals could instantly broadcast questions, opinions, and ideas to their trusted network, Joe started Klout in 2008 in an effort to help businesses understand this individual user impact by providing context around who a person effects and what topics they are particularly influential in. In anticipation of his conversation with PSFK around the ‘Future of Online Influence’ at the PSFK CONFERENCE SAN FRANCISCO 2011, we bring you some insights from Joe:
Who or what is the most recent person/entity you’ve followed on Twitter?
@49ers. Getting ready for the season.
What is your favorite app?
Show us the last photo you took with your phone?
RIP Tupac and Biggie
What’s the last song/album you bought on iTunes?
Kanye and Jay-Z – Watch the Throne
Take a picture of your desk area, or wherever you do most of your thinking/your work.
Where was the last place you went on vacation?
It’s been a while but last year I went to Berlin.
What do you think is the most brilliant idea/innovation?
I am kind of obsessed with mobile phones and like to switch them every few months.
Where does your creativity come from?
I started Klout with my jaw wired shut so apparently my creativity comes from pain medication.
What’s next for Klout?
We are going to continue to help people understand and leverage their influence.
Joe will be speaking at the PSFK CONFERENCE SAN FRANCISCO 2011. Come listen to like minds as they share their ideas to make things better on stage and off. Find out more about the full lineup of speakers at the PSFK CONFERENCE SAN FRANCISCO 2011 here.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.