Advertising agency Wieden + Kennedy's Global Director and Creative Director share their insights on difficulties that creative businesses face, how they try to overcome them, and the current industry atmosphere.

Nick Barham and Dan Hon will be speaking at our upcoming PSFK CONFERENCE SAN FRANCISCO on October 6. Nick is currently Global Director of Wieden + Kennedy Tomorrow, working to help W+K innovate beyond its core advertising business by exploring such fields as technology and sustainability. Dan is the Interactive Creative Director at W+K, with a background in alternate reality gaming and entertainment. In anticipation of their talk about the future of creative business at the PSFK CONFERENCE SAN FRANCISCO 2011, we bring you some insights from Nick and Dan:

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