In Brief

PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe is the future of retail.

While conducting our research for our recently updated Future of Retail Report, we had the opportunity to interview some cutting-edge players in the industry about the various trends that we see emerging in the retail space, both physical and virtual. In this interview, Adrian Mooney, Marketing Director for Weetabix shares his insights about the importance of impeccable in-store assistance and the efficient and beneficial use of tablets.

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Have you seen an innovative example of this trend?

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