PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe is the future of retail.

While conducting our research for our recently updated Future of Retail Report, we had the opportunity to interview some cutting-edge players in the industry about the various trends that we see emerging in the retail space, both physical and virtual. In this interview, Paul Taylor, Director of Consumer Planning at spirits retailer Diageo shares his insights about personal service, understanding the needs of shoppers and the gamification of retail pricing.

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How could this trend be leveraged by retailers?

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