Seth Godin: Perceived Value Can Drive Action [Headlines]

Seth Godin: Perceived Value Can Drive Action [Headlines]
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"One of the most effective ways to get your ideas implemented is to charge a lot for them. It increases the perception of value and creates an impulse to execute so that the investment won't be wasted."

Piers Fawkes, PSFK
  • 15 september 2011

“One of the most effective ways to get your ideas implemented is to charge a lot for them. It increases the perception of value and creates an impulse to execute so that the investment won’t be wasted.” Seth Godin

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