Seth Godin: When No One Is Using It ‘Yet’ [Headlines]
"Yet implies inevitability. If they're going to use it, it might make sense to get there before they do."
“When you talk about your market or your peers, do you say, ‘no one is using it…’ or ‘no one is using it yet’? Yet implies inevitability. If they’re going to use it, it might make sense to get there before they do.” Seth Godin
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”