A Northern European retail company is using technology to enable the world's first Facebook check-in-activated price reductions in its supermarket branches.

ICA, Northern Europe's top retail company, is using technology to enable the world's first Facebook check-in-activated price reductions in its supermarket branches. Currently featured at Supermarket ICA Vanadis in Stockholm, customers are able to individually reduce the price on a selected item by ‘checking in' at the store on their mobile phones. Real-time status reports with information about the item, its current price, and directions on how to participate are displayed on a monitor as customers enter the store. They can either enter a short url or use the QR tag to ‘check-in' through Facebook. Each price reduction period runs for a week when all participating customers can help reduce the price and purchase the selected item.

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