Square COO: There’s No Value In NFC [Headlines]
The mobile payment startup's operating officer stated that he does not think the short-distance wireless technology NFC is useful for merchants or consumers.
The COO of mobile payment startup Square, Keith Rabois, thinks that the mobile payment technology Near Field Communications (NFC) has no value proposition for consumers and merchants, he said at GigaOM’s Mobilize conference on Monday. “I’ve never met a single merchant in the U.S. who says I want this NFC thing,” said Rabois in an interview with GigaOM founder Om Malik. GigaOM