Kooples designs clothes that allow couples to shop for fashion items, look stylish when wearing them, and allow some sort of familiar connection between the guy and girl too.

On our recent trip to Paris, the PSFK team couldn't help but notice the Kooples boutiques that seemed to be in key retail districts of the city. Kooples is a store founded less than three years ago by the sons of the people behind the Comptoir des Cotonniers womenswear chain and the angle seems to be to sell men and women complementary ‘rock-chic' outfits.

The French company appears to design clothes that allow couples to shop for fashion items, look stylish when wearing them, and allow some sort of familiar connection between the guy and girl too. The idea seems to work as we saw Parisian couples walking together with their Koople shopping bags. This video advertises the product:

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