The Electronauts Will Become BMW’s Electric Vehicle Field Test Army [Video]

The Electronauts Will Become BMW’s Electric Vehicle Field Test Army [Video]
Innovation

700 drivers will have a chance to shape BMW's future electric vehicles through an extensive field trial.

Dave Pinter, PSFK
  • 21 september 2011

The Electronauts may sound like an alien species from a Doctor Who episode, but in reality BMW is hoping they become a critical component in their electric vehicle development program. The automaker recently put out a call for 700 drivers(AKA the Electronauts) to register for a 2-year lease of their all electric, ActiveE sedan. These drivers will become part of a field test to evaluate the ActiveE and provide data and insights to BMW. The test is similar to the one conducted with the Mini-E but on a larger scale.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.