The Full Story Of The Nike MAG [Video]

The Full Story Of The Nike MAG [Video]
Advertising

A new short film gives some backstory on the creation of the futuristic shoe and its association with Back to the Future.

Tarik Fontenelle
  • 20 september 2011

Following on from the much vaunted release of the Nike MAG, a follow up video has shed light on the true story of the shoe’s release. Tracking the process by which the shoe was first introduced to the Back To The Future franchise, the likes of Mark Parker and Tinker Hatfield provide an in depth narrative to the release of a shoe that was 23 years in the making. The video works to highlight the innovative approach of the Nike MAG project, both in fund raising for a charitable cause and raising awareness for Parkinsons sufferers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.