Even though the famous family is everywhere, but it's still a little bit surprising to see that world famous Annie Liebovitz is behind their latest campaign.

This article titled “Brand Kardashian photographed by Annie Leibovitz” was written by Jess Cartner-Morley, for guardian.co.uk on Tuesday 6th September 2011 15.37 UTC

Here's a little vignette of the modern world for you: Annie Leibovitz, creator of some of the most memorable images of American popular culture in the late 20th century – Bruce Springsteen on the cover of Born in the USA; Demi Moore naked and pregnant on the cover of Vanity Fair; Whoopie Goldberg in a bath of milk having narrowly avoided bankruptcy last year – is now shooting pictures for Kim Kardashian (see here for pictures), a reality TV star who built household-name fame and a $35m fortune on a career that began with a sex tape.

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