The Made For Good Model Of Successful Cause Marketing

The Made For Good Model Of Successful Cause Marketing

A consortium of apparel brands is making an effort to create more responsible and ethical marketing, branding and product design decisions.

Shawn Parr, Bulldog Drummond
  • 8 september 2011

Cause marketing has been proven to boost sales, engagement and customer loyalty, but are the new models of embedded generosity a passing fad or the new fundamental? Knowing what we do about the phenomenon in human behavior that is conspicuous conservation, perhaps we can use this notion to our advantage and–more importantly–the advantage of those in need to create a new standard for consumer goods.

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