After noticing signs of a growing trends we turned to our list of PSFK expert readers for additional insight.

Beer companies in the US are turning to the humble beer can to provide drinkers with better beer and a differentiated experience. After noticing signs of this growing trends we turned to our list of PSFK expert readers, the PurpleList, and asked for their observations and insights. Several of those who gave responses said that the craft beer movement was driving this trend, although one did make a note of caution about whether we should see this move as all good.

Cassondra Schindler, a communications expert in Oregon, told us:

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