The 'factory for meaningful mischief' will help other groups draw attention to important issues.

The Yes Men, mischief-makers who carry out creative stunts like impersonating big corporations in order to get media attention for social issues and goals, have started a campaign on Kickstarter. They want to raise $10,000 to launch The Yes Lab for Creative Activism, a place where organizations and activist groups can brainstorm and receive training for carrying out their own media-grabbing actions. Based in New York, the lab will enable others to take advantage of the Yes Men’s ideas and experience, spreading creative activism and casting a spotlight on important issues and campaigns.

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