This Week In Brand Strategy and Marketing
PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...
Here is a look at some standout business strategy, brand-building and communications stories that caught our attention last week.
Discussions Shaping Brand Strategy, Creativity & InnovationUnpredictability is the New Consistency A Guide to Swaying Majority Opinion (a tipping point for a minority to overtake majority opinion within networks) From Human Nature to Human Resources: A Revised “Four-Drive” Model of Human Motivation and Behavior Reverse Innovation Hits Harvard's Most Influential List Bottling Customer Experience (the importance of considering customer experience at every touchpoint – including design) Good Design Is As Little Design As Possible The Hidden Costs of Social Media Conversation Agencies and the Creative Phraseology They Think Sets Them Apart The Evolution of the Web Make Things (challenging the notion of leadership – leaders look their own way, and not to see who's following them)
Notable Ideas: New Products, Platforms, Projects and Services