This Week In Brand Strategy And Marketing
PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...
Here is a look at some standout business strategy, brand-building and communications stories that caught our attention last week.
Discussions Shaping Brand Strategy, Creativity & InnovationParticipation is Personal, Widespread and Embedded In Our Communities Ben Hammersley’s Dangerous Precedent Life in the Age of Extremes Being a Digital/Analog Leader Love Metrics The Planner Survey 2011 The Four Technologies You Need to be Working With 9 MIT Media Lab Ideas That Are Changing Lives (Or Will Soon) The Heart and Soul Of New York’s Startup Scene (on Andy Weissman’s investment – and personal – philosophies) Instagram and Intuit Founders Discuss Lean Startups, Pivots and What Makes a Product Successful Letting Go of Design In A Time of Disruption Startups Aren’t Cool in Hong Kong
Notable Ideas: New Products, Platforms, Projects and Services