The band tests an alternative publishing model by launching the new single off its Polaroid-sponsored project '10 Days, 10 Covers, 10 Years' boosting distribution using Mashable's reach.

Canadian band Tokyo Police Club is trying its hand at a brand-sponsored digital music distribution model, while launching a single track with the support (and reach) of digital publisher Mashable. The first track is a cover of Queens of the Stone Age‘s ‘Little Sister’ — one of 9 other singles that will constitute the ‘10 Days, 10 Covers, 10 Years’ project, sponsored in large part by Polaroid.

The project, which runs from August 24th through September 3rd, calls for the band to rehearse, record, live stream, create album art, and release a cover song for each year between 2001 and 2010 across the 10 days of its duration. The project’s home base is Red Bull Studios in LA, with distribution taking place across multiple media — including Mashable’s Music Monday, which highlights an exclusive new song or video each Monday.

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