Tokyo Police Club Launches Polaroid-Sponsored New Single On Mashable

Tokyo Police Club Launches Polaroid-Sponsored New Single On Mashable

The band tests an alternative publishing model by launching the new single off its Polaroid-sponsored project '10 Days, 10 Covers, 10 Years' boosting distribution using Mashable's reach.

Paloma M. Vazquez
  • 3 september 2011

Canadian band Tokyo Police Club is trying its hand at a brand-sponsored digital music distribution model, while launching a single track with the support (and reach) of digital publisher Mashable. The first track is a cover of Queens of the Stone Age‘s ‘Little Sister’ — one of 9 other singles that will constitute the ‘10 Days, 10 Covers, 10 Years’ project, sponsored in large part by Polaroid.

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