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Toyota Makes Prius A Priority In Fight To Climb Back [Headlines]

Toyota Makes Prius A Priority In Fight To Climb Back [Headlines]
Luxury

After the earthquake in Japan devastated many of Toyota's suppliers, the company has decided to prioritize Prius production.

Amelia Riley Swan
  • 14 september 2011

Two weeks after Japan’s March 11 earthquake knocked out more than 650 of Toyota Motor Corp.’s suppliers, halting worldwide production, the automaker had to decide where to focus its resources. It picked the Prius.

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