HIUT is bringing denim making back to Britain with a new fashion label based in an ancient Welsh town once renowned for its dungarees.

In western Wales, a small town charmingly called Cardigan with a population of 4000 once churned out 35,000 pairs of jeans every week for 30 years. Before the days of outsourcing, the last existing denim factory in Britain crafted the world’s finest dungarees. With the closure of the last denim factory in Britain, these craftsmen have nowhere to practice their skills. Some of them have spent close to 30,000 hours honing these techniques of denim making.

David Heiatt is making moves to change all this in this centuries-old town. He wants Cardigan’s ‘Grandmasters’ of denim to make jeans locally again. He is still raising money to bring his label HIUT into fruition. He has the full support and enthusiasm of all the denim workers in the town.

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