Twitter is focusing more on its business side, with a video promotion and increased advertising revenue plans.

Twitter is starting to focus more of its attention on the business aspect of the company, after going for a long time without monetizing the site. Last week, the social network released a video promotion boasting that Twitter is ‘faster than an earthquake,' referring to the August 23rd earthquake that took 30 seconds to travel from Washington D.C. to New York. This is only the second commercial that Twitter has released. The microblogging service is also extending the monetization of its platform by preparing to let company's ads appear to Twitter users even if they aren't following them. Another step forward for the company that didn't have an advertising revenue model until last year.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in