Alexa Andrzejewski joins executives from EA, Zynga and on panel at Facebook's f8 conference who discuss HTML5, mobile apps and the hassles of updates.

This article titled “Foodspotting founder: people want recommendations from friends, not algorithms” was written by Stuart Dredge, for on Thursday 22nd September 2011 22.19 UTC

The social graph trumps algorithms, according to Alexa Andrzejewski, founder of social eating app Foodspotting. She was speaking in a panel session on social mobile apps at Facebook's f8 conference.

“People don't trust algorithms,” she said, explaining that when Foodspotting users were asked if they wanted recommendations from the company in the app, they said no – but they were very keen to see what their friends were eating and recommending. “Remember that people don't care about your fancy algorithm. They care about their friends.”

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in