Volkswagen Introduces Buggy Up! Beach Car Concept

Volkswagen Introduces Buggy Up! Beach Car Concept

At this year's Frankfurt Auto Show, VW unveiled a line of small cars called "Up!", an update on their classic beach buggies.

Dave Pinter, PSFK
  • 16 september 2011

Volkswagen launched their new small car called the Up! at Frankfurt in a big way. Along side the production model, six concepts were presented that show the potential for how the Up! could expand in to a line of vehicles. One of the most eyecatching is the Buggy Up!, a modern take on the iconic VW beach buggies of the 60’s. The Buggy Up! does away with doors to offer an open-air driving experience. The interior is completely waterproof and integrated drain holes make it possible to hose the interior out. The vehicle sound-system incorporates an iPod dock and can be removed from the vehicle and used as an external sound-system.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.