Walmart plans to use social data and customer's connections as it starts to utilize digital media.

@WalmartLabs aims to redefine commerce for the world’s biggest retailer. Using social media and mobile technology, the group of technologists and business people will be guiding Walmart as it ventures into social retail. @WalmartLabs will advise the inventory of stores by tracking the interests of the customers who live nearby. With custom technology that organizes and filters social media feeds, they will be able to monitor people’s interests and use this information to predict demand for certain products in different areas.

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